Capabilities - Overview

Digital Marketing, Optimization & Integration



Digital Strategy


Digital Strategy


Digital Strategy is the process of identifying, planning and executing on all digital opportunities that will increase your organization’s competitive advantage. In today’s market, regardless of industry, you must have a strong digital strategy to succeed.

At Search Integrations, digital strategy is a core part of everything we do. Whether we are the ones executing your digital program or simply brought in to help develop and optimize a digital plan; the holistic approach of Search Integrations will increase all components of your business.

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  • Digital medium recommendation and selection
  • Visually conveying the digital marketing mix
  • Digital audit of everything an organization is doing today
  • Digital footprint and brand awareness
  • Digital messaging and concepts
  • Cross-Device Strategy
  • Multiple touchpoints, audiences and conversion funnels
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The objective of Web Analytics is to first and foremost improve the experience of online customers; it is not a technology to produce reports. You should aim to create a powerful data-driven process for your clients that will help them measure customer interaction with the website, segment visitors and understand how each group behaves, analyze per-campaign ROI, and continually optimize the website in order to maximize profitability.

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  • KPI and Business Use Discovery
  • Analytics Pixel Integration and Platform Recommendation
  • Insight Reporting
  • Goal, Segment and Funnel Setup
  • Custom KPI Reporting
  • Automated Reporting and Quality Control Checks
  • Cross Channel Attribution
  • Call Tracking Software Integration
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Web Analytics



Digital Strategy

Search Engine Marketing (SEM)



Digital Strategy


Search Engine Marketing is the process of gaining traffic and visibility from search engines primarily through paid advertising. More and more organizations and businesses are beginning to realize the benefits of SEM also known as paid search.

At SI, we provide effective PPC Management of Google AdWords and Bing Ads. As a client, you are receiving a point-of-contact who is both AdWords and Bing certified and has a proven track record of working on enterprise level paid search programs, regardless of the size of your ad budget. Our programs all include the ability to track performance for ad copy, keywords, negative keywords and many other factors.

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  • Dedicated team of AdWords and Bing certified professionals
  • ROI and Conversion focused
  • Competitive, Market and Industry Research
  • Extensive Keyword Research Focused on Generating Sales
  • Hand-Written Ad Copy Focused on Generating Sales
  • Ad Extensions and Snippets for Increased Exposure
  • Access to our Proprietary Bidding Algorithm to Maximize Profitability in Real Time
  • Custom Tailored Monthly Reporting
  • Target those that matter with a combination of hyper-local or national geo-targeting
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Our search engine optimization (SEO) services are designed to increase visibility within the algorithmic (“natural”, “organic”, or “free”) search results to deliver high quality, targeted traffic to your website.

Search Integrations approach is founded upon understanding your own unique businesses challenges and objectives, before building a bespoke SEO strategy that’s right for you, with a focus on providing an exceptional return on your investment. We tailor every client’s needs to achieve the best results.

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  • SEO Consultancy
  • Keyword and Market Research
  • Technical Audit
  • Onsite SEO
  • Penalty Recovery
  • Quality Link Building
  • Content Marketing
  • SEO PR
  • Outreach
  • Infographics & Interactive – Sharable Content
  • Reporting & Analysis
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Search Engine Optimization (SEO)



Digital Strategy

Display Advertising



Digital Strategy


Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.

A powerful way to get the response you need, we combine high-impact messaging, dynamic creative and real-time bidding to reach your target audience at exactly the right time.

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  • 95% reach of the entire internet
  • Focusing on relevance over volume
  • Combine technology, audiences, data providers and networks to build a highly segmented audience
  • Lowest cost per thousand (CPM) in the nation
  • Track down where your audience is most likely to be and most importantly when they are more likely to act
  • Real time bidding
  • Standard, Static, Animated, HTML5 and Takeovers
  • Integrate display into your other digital campaigns to create one powerful digital mix
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Geofencing is the use of the Global Positioning System (GPS) satellite network and/or local radio-frequency identifiers (such as Wi-Fi nodes or Bluetooth beacons) to create virtual boundaries around a location. The geofence is then paired with a hardware/software application that responds to the boundary in some fashion as dictated by the parameters of the program.

It's all about location, location, location. Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing

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  • Target based on geographical location of your audience
  • Speak to the individual vs. the group
  • Localize deals
  • Engage in-store shoppers
  • Drive converting traffic to your website
  • Serve local, relevant offers
  • Match marketing
  • Test different visuals real time
  • Real-time updates
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Geofencing





Digital Strategy

Website Design & Development






Digital Strategy


In a world where people stay online for most of the day, a standard website just doesn’t cut it. Depending on the product, up to 83% of consumers visit a company’s or service provider’s website before making a purchase. And as more and more consumers make decisions based on their online experience, the appearance, usability, and accessibility of your website is more important than ever, especially if you are in a competitive market.

We run a little on coffee and a lot on imagination, while striving to provide an organization with an appealing design and an accurate representation of who the organization is. Our websites are built with the latest technology and will help take your brand to the next level.

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  • Search Engine friendly
  • Discover, Plan, Execute, Deliver
  • Latest technologies and programming languages
  • Professional and branded designs
  • Focused on results
  • Custom and organization tailored sites with unique functionalitys
  • Sky is the limit
  • Responsive and timeless
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Social media marketing is quickly becoming one of the most important parts of marketing strategy. Businesses all over the world are discovering the ways social media can contribute to the success and growth in all areas of their company.

If you’re feeling a bit hesitant about whether social media marketing is worth the effort, let Search Integrations help explain the benefits and see if it makes sense for your organization.

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  • Learn more about your audience and how they are interacting with your brand
  • Segment campaigns tailor a message with a complex segment of targeting options
  • Distribute valuable content direct to your consumer
  • Increase website traffic and collect added social value of shares, likes and comments
  • Become an influencer in your industry
  • Increase marketing efficiencies through advanced targeting options
  • Discover new customers and expand your audience
  • Receive instant feedback on a campaign, product or piece of content
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Social Media Marketing (SMM)

Digital Strategy

Retargeting

Digital Strategy


Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.

What makes retargeting especially effective (and possible) is the power of real-time bidding (RTB) technology, which allows marketers to bid on and purchase individual ad impressions.

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  • Second chance to convert a customer
  • Keep your message top of mind and adapt message based on customer behavior
  • Develop an asset by tracking and learning more about your audience
  • Create illusions of grandeur
  • Decrease cost per acquisition by increasing conversions on first time visitors who leave your website
  • Utilize retargeting to up-sell, cross-sell or onboard visitors
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