Paid Search Internship

Paid Search Internship

Job Brief

We are seeking a talented Paid Search Intern to join our high caliber team. The role is a great opportunity for a motivated individual who has an interest to be challenged and grow in a fast paced environment. This PPC Intern will assist with the execution of pay per click marketing tactics to achieve client goals in Google, Bing, Yahoo, and Facebook. This individual will work closely with an industry leading team and learn the process for optimizing client accounts in AdWords, Bing Ads, and other paid media platforms. Come work with one of the emerging Thought Leaders in the Paid Media space and gain real world experience across a broad range of industries.

Responsibilities

  • Fully support company’s digital marketing strategy and execute it in different phases
  • Perform keyword and competitive intelligence research using tools and general internet research
  • Research client websites - understand business models and marketing objectives
  • Assist in creation of weekly and monthly client performance reports
  • Perform Search Query Analysis and Placement reports to find new keywords, negative keywords, potential placement sites and negative placements.
  • Write advertising copy and split testing ads, pursuing constant improvement in number of clicks, click through rate, cost per click, conversion rate, and profit per impression through statistically significant data
  • Analyze additional reports such as geographic, keyword performance reporting to suggest bid changes, bid/ad scheduling and other strategic action items
  • Assist Director of PPC and Sales team in identifying growing industries to target

Requirements

  • Strong desire to learn along with professional drive
  • Excellent verbal and written communication skills
  • Efficiency at MS Office
  • Passion for the paid search industry and its best practices
  • Current enrollment in a related BS or Masters university/college