Search & Analytics Specialist

Search & Analytics Specialist

Job Brief

We are seeking a Search & Analytics Specialist to join our growing digital team here at Search Integrations.

Search Integrations is an innovative and strategic digital marketing firm built to provide scalable and turn-key solutions to businesses of all sizes. A youthful approach and state of the art technology has allowed us the ability to deliver real results for our clients utilizing our digital services.

Our experienced team and can do attitude helps us beat the competition in the digital marketplace. We pride ourselves on staying ahead of the curve.

Responsibilities


Analytics
  • Plan and execute all SEM, social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and optimize performance based on actionable data driven insights
  • Brainstorm new and creative growth strategies. Candidate must be data-driven

Search
  • Day-to-day management of paid search campaigns in Google & Bing/Yahoo
  • Execute search marketing tactics, including: keyword research, ad copy creation, campaign performance tracking & reporting, A/B testing, analysis
  • Recommend optimal landing page layouts for all campaigns to ensure conversion
  • Proactively plan, anticipate potential issues and independently undertake steps to improve performance and quality score
  • Conduct keyword research and optimize based on performance
  • Continuously analyze/rotate ad copy and recommend A/B test where applicable
  • As necessary, generate PPC budget forecasting for campaigns & new markets areas
  • Identify new opportunities to drive revenue & profitability


Preferred Skills

  • Proven working experience in digital marketing
  • Demonstrate and experience in managing SEM, marketing databases, social media and/or advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Proficiency with Google AdWords
  • Proficiency with Excel